New

Consumer Insights Analyst III

TEKsystems
$33.65 - $42.10 / hr
life insurance, sick time, 401(k), retirement plan

Jan 18, 2025
Description Work closely with the Insights Senior Manager marketing research SME to identify, specify, manage, and execute all Voice of Customer needs, with particular emphasis on Voice of Consumer. They will both lead and assist in research planning, executing, analyzing and reporting to influence key product roadmapping and new product development decisions. Presenting frequently to internal and external stakeholders as well as Sr. Leadership, this position will interface considerably with others to flawlessly execute projects and inform better decision-making. Spearhead the design and execution of custom qualitative and quantitative customer research, with a primary focus on supporting Advanced "Fuzzy Front End" Innovation and roadmapping and new product development's insights needs Synthesize research findings from primary and secondary research as well as internal data sources to unearth gaps, met and unmet customer needs, and critical context to inform stronger decision-making Manage internal and external stakeholders effectively to ensure highest quality deliverables are provided on time and on budget Influence internal and external stakeholders by distilling large amounts of information into concise, visually impactful insights presentations Build customized reports for individual stakeholders Work with internal and external stakeholders to create research stimuli to deeply understand user needs, test assumptions and iterate on new concepts Maintain a close eye on mega trends, market signals and macro forces, and category trends to frame and size opportunity areas for innovation Develop and maintain a strong network of partner agencies. Experiment with new and/or non-traditional tools to find innovative ways of getting to deeper and/or more agile insights Coordinate and moderate field test/in-home consumer use tests Skills Voice of Customer, Consumer analytics, marketing research, qualitative research, quantitative research, consumer behavior Top Skills Details Voice of Customer,Consumer analytics,marketing research,qualitative research,quantitative research,consumer behavior Additional Skills & Qualifications Qualifications: Bachelor's or advanced degree in Marketing Research, Social Sciences, Design Research or Consumer Behavior preferred but not required Five+ years experience in marketing research Experience with a wide range of primary qualitative and quantitative research methodologies Exceptional organization, written and oral communication skills Demonstrated ability to build relationships with internal and external stakeholders Experience managing and selecting external research suppliers Experience presenting and influencing Sr. Management/C-level Executives Project management experience required including prioritization of multiple products against each other Proven analytical skills required Excellent knowledge of MS Office (particularly PowerPoint and Excel) Experience with B2C durable goods and B2B a plus Experience with Design Thinking a plus Experience with Qualtrics a plus Experience Level Entry Level Pay and Benefits The pay range for this position is $33.65 - $42.10 Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: * Medical, dental & vision * Critical Illness, Accident, and Hospital * 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available * Life Insurance (Voluntary Life & AD&D for the employee and dependents) * Short and long-term disability * Health Spending Account (HSA) * Transportation benefits * Employee Assistance Program * Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a hybrid position in Fitchburg,WI. Application Deadline This position will be accepting applications until Feb 1, 2025. About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.