Field Marketing Analyst, Sr

Job Posting: Field Marketing - Senior Analyst

The Senior Field Marketing Analyst is responsible for planning and implementing air-cover and ground-cover campaigns. Flawlessly executes demand generation campaigns, understands the target buyer persona and what matters to them, understands the selling motion, and participates with the sales team as appropriate in deals. Delivers a sales and marketing message that resonates and drives action with the target market. The ideal candidate has a genuine curiosity, is a tenacious problem-solver, and consistently looks for ways to improve processes and results.

What you will be doing:

• Own and implement omni-channel campaigns, execution, and optimization.
• Interacts directly with cross-functional teams to identify new marketing opportunities, prepares regular marketing activity reports, and communicates results and upcoming plans.
• Works individually and with a team in recommending action, scheduling and planning projects of various scope and size, estimating costs, and managing projects to completion.
• Plan, prepare, execute, and measure ROI-oriented marketing activities and programs with moderate supervision.
• Design and implement marketing lead generation programs, tools, and guidelines to be used by multiple sales-oriented teams.
• Participates in tradeshows to drive business beyond traditional marketing and connect directly with customers and prospects.
• Provide necessary reporting and measurement to determine the effectiveness of programs and assist in making decisions about what to continue, what to do more of, and what to stop doing.
• Work with manager/procurement to negotiate contracts and arrangements with third-party service suppliers to support marketing programs.

What you will bring:

• Strong writing, proofreading, and editing skills.
• Excellent time and project management skills.
• Demonstrated interest and ability to learn technology quickly.
• Willingness to travel 10%.
• Outstanding verbal and written communication skills.
• Fanatic desire for accuracy and attention to detail.
• Highly proficient with Microsoft Word, Excel, PowerPoint and Outlook.
• Familiarity with Salesforce management and reporting.

What could set you apart:

• 5+ years of applicable experience and demonstrated success/knowledge.
• Bachelor's degree in marketing or related field (or equivalent experience).
• Experience with business intelligence tools such as Tableau
• Understanding of marketing automation systems and processes
• Exposure to marketing operations and sales funnel development

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