Regional Marketing Director

The US Oncology Network is looking for a Regional Marketing Director to join our team at Texas Oncology.

As a part of The US Oncology Network, Texas Oncology delivers high-quality, evidence-based care to patients close to home. Texas Oncology is the largest community oncology provider in the country and has approximately 600+ providers in 280+ sites across Texas, our founders pioneered community-based cancer care because they believed in making the best available cancer care accessible to all communities, allowing people to fight cancer at home with the critical support of family and friends nearby. Our mission is still the same today-at Texas Oncology, we use leading-edge technology and research to deliver high-quality, evidence-based cancer care to help our patients achieve "More breakthroughs. More victories." in their fight against cancer. Today, Texas Oncology treats half of all Texans diagnosed with cancer on an annual basis.

The US Oncology Network is one of the nation's largest networks of community-based oncology physicians dedicated to advancing cancer care in America. The US Oncology Network is supported by McKesson Corporation focused on empowering a vibrant and sustainable community patient care delivery system to advance the science, technology, and quality of care.

What does the Regional Marketing Director do?

As the Regional Marketing Director at Texas Oncology, you will be responsible for developing and executing marketing strategies to drive patient acquisition, brand awareness, and market growth in your assigned region. You will work closely with the leadership team, physicians, and marketing colleagues to develop and implement effective marketing campaigns and initiatives. This position requires a strategic mindset, strong leadership skills, and a deep understanding of the healthcare industry, particularly in the field of oncology.

Responsibilities:

• Develop and implement regional marketing strategies that align with Texas Oncology's overall marketing objectives and support the growth goals of the organization.
• Collaborate with the regional leadership team and physicians to understand market dynamics, identify growth opportunities, and develop targeted marketing plans.
• Manage direct reports and external agencies and vendor as appropriate.
• Develop and manage regional marketing budgets, ensuring efficient allocation of resources and strong return on investment (ROI).
• Oversee the development and execution of marketing campaigns and initiatives, including digital marketing, advertising, events, community outreach, and referral marketing.
• Collaborate with the central marketing team to adapt and localize statewide marketing campaigns to the regional market, ensuring consistency with brand guidelines.
• Analyze market trends, competitive landscape, and patient demographics to identify opportunities for differentiation and growth.
• Monitor and analyze marketing campaign performance metrics, providing regular reports and recommendations for improvement to regional and corporate leadership.
• Build and maintain relationships with key stakeholders, including physicians, community organizations, and referral partners, to enhance brand visibility and drive patient referrals.
• Collaborate with internal teams, including clinical, operations, and business development, to ensure alignment and integration of marketing efforts.
• Stay up to date with industry trends, best practices, and emerging technologies in healthcare marketing to continuously enhance the organization's regional marketing strategies.

Qualifications:

• Bachelor's degree in marketing, business administration, or a related field.
• Proven experience (10+ years) in marketing, preferably within the healthcare industry or a related field.
• Strong understanding of marketing principles and strategies, with a focus on driving patient acquisition and market growth.
• Experience developing and executing marketing campaigns across various channels, including digital marketing, advertising, events, and community outreach.
• Strong analytical skills, with the ability to analyze market data, identify trends, and make data-driven recommendations.
• Excellent leadership and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders at all levels of the organization.
• Experience managing marketing budgets and measuring ROI.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
• Excellent communication and presentation skills, with the ability to effectively articulate marketing strategies and influence stakeholders.
• Passion for the healthcare industry and a commitment to Texas Oncology's mission of providing compassionate cancer care.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations will be offered to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include ability to adjust focus. Requires vision and hearing corrected to normal range.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations will be offered to enable individuals with disabilities to perform the essential functions. Work is performed in an office environment. Involves frequent interaction with corporate and field staff, as well as external customers and contacts. Work may require some travel by air or automobile.