Digital Marketing Manager

The US Oncology Network is looking for a Digital Marketing Manager to join our team at Texas Oncology.

As a part of The US Oncology Network, Texas Oncology delivers high-quality, evidence-based care to patients close to home. Texas Oncology is the largest community oncology provider in the country and has approximately 600+ providers in 280+ sites across Texas, our founders pioneered community-based cancer care because they believed in making the best available cancer care accessible to all communities, allowing people to fight cancer at home with the critical support of family and friends nearby. Our mission is still the same today-at Texas Oncology, we use leading-edge technology and research to deliver high-quality, evidence-based cancer care to help our patients achieve "More breakthroughs. More victories." in their fight against cancer. Today, Texas Oncology treats half of all Texans diagnosed with cancer on an annual basis.

The US Oncology Network is one of the nation's largest networks of community-based oncology physicians dedicated to advancing cancer care in America. The US Oncology Network is supported by McKesson Corporation focused on empowering a vibrant and sustainable community patient care delivery system to advance the science, technology, and quality of care.

What does the Digital Marketing Manager do?

We are seeking a highly skilled Digital Marketing Manager to plan, execute, and manage all digital marketing efforts. The ideal candidate will have a strong understanding of SEO, SEM, social media, and email marketing. They will manage Texas Oncology's social media accounts, create email campaigns, and delegate tasks to copywriters, content creators, and other marketing team members. Staying up to date on the latest digital and social media trends is crucial for this role.

Responsibilities:

• Plan, execute, and manage all digital marketing for Texas Oncology, including SEO, SEM, email marketing, and social media.
• Establish and execute a digital marketing strategy to distribute content effectively.
• Work with and manage a team of writers, marketers, and other stakeholders to maintain Texas Oncology's digital presence.
• -Maintain consistent brand messaging across all social channels.
• Identify, analyze, and measure trends and content to assess performance and optimize user experience.
• Create and maintain an editorial calendar to deliver targeted content.
• Create and manage content for Texas Oncology's social media, emails, and other forms of digital communication.
• Research, track, and analyze consumer behaviors and trends and implement findings into digital marketing campaigns.
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.
• Develop and monitor campaign budgets.
• Stay up to date on the latest social media trends and implement them in Texas Oncology's marketing campaigns.

Qualifications

• Bachelor's degree in marketing, digital marketing or related area of study; 7+ years experience in digital marketing or a related field.
• Social media savvy, with a passion for staying on top of trends.
• Strong sense of creativity, imagination, and innovation.
• Excellent interpersonal skills, with the ability to collaborate with other departments.
• In-depth knowledge of various social media platforms and best practices.
• Ability to analyze consumer metrics, reports, and trends.
• Strong project management and managerial skills.
• In-depth knowledge of current digital trends.
• Proficiency in photo and video editing software.
• Experience with SEO and SEM strategy and keyword research.
• Understanding of website analytics tools, such as Google Analytics.
• Analytical mind, with a passion for measuring data.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include ability to adjust focus. Requires vision and hearing corrected to normal range.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is performed in an office environment. Involves frequent interaction with corporate and field staff, as well as external customers and contacts. Work may require some travel.