Surgical and Specialty Services Marketing Director

The US Oncology Network is looking for a Surgical and Specialty Services Marketing Director to join our team at Texas Oncology.

As a part of The US Oncology Network, Texas Oncology delivers high-quality, evidence-based care to patients close to home. Texas Oncology is the largest community oncology provider in the country and has approximately 600+ providers in 280+ sites across Texas, our founders pioneered community-based cancer care because they believed in making the best available cancer care accessible to all communities, allowing people to fight cancer at home with the critical support of family and friends nearby. Our mission is still the same today-at Texas Oncology, we use leading-edge technology and research to deliver high-quality, evidence-based cancer care to help our patients achieve "More breakthroughs. More victories." in their fight against cancer. Today, Texas Oncology treats half of all Texans diagnosed with cancer on an annual basis.

The US Oncology Network is one of the nation's largest networks of community-based oncology physicians dedicated to advancing cancer care in America. The US Oncology Network is supported by McKesson Corporation focused on empowering a vibrant and sustainable community patient care delivery system to advance the science, technology, and quality of care.

What does the Surgical and Specialty Services Marketing Director do?

As the Surgical and Specialty Services Marketing Director at Texas Oncology, you will be responsible for developing and executing strategic marketing initiatives to promote the organization's surgical and specialty medicine services. You will collaborate with physicians, surgeons, and cross-functional teams to drive patient acquisition, enhance brand awareness, and position Texas Oncology as a leader in surgical and specialty medicine. This position requires a strong understanding of healthcare marketing, surgical services, and specialty medicine, as well as exceptional strategic thinking and communication skills.

Responsibilities:

• Develop and implement comprehensive marketing strategies to promote surgical and specialty medicine services, aligning them with Texas Oncology's overall marketing objectives.
• Collaborate with physicians, surgeons, and clinical teams to understand service offerings, target patient demographics, and develop targeted marketing plans.
• Manage team members and external agencies and vendors as needed.
• Create and execute marketing campaigns across various channels, including digital marketing, print materials, events, and community outreach, to drive patient acquisition and enhance brand awareness.
• Develop and maintain strong relationships with referring physicians, medical practices, and community organizations to drive patient referrals and enhance strategic partnerships.
• Collaborate with the central marketing team to develop and adapt marketing collateral, content, and messaging specific to surgical and specialty medicine services.
• Monitor and analyze market trends, competitive landscape, and patient demographics to identify opportunities for growth and differentiation in the surgical and specialty medicine space.
• Track and report on marketing campaign performance metrics, providing regular reports and recommendations for improvement to senior leadership.
• Collaborate with cross-functional teams, including clinical, operations, and business development, to ensure alignment and integration of marketing efforts.
• Stay up to date with industry trends, best practices, and emerging technologies in surgical and specialty medicine marketing to continuously enhance the organization's marketing strategies.
• Ensure compliance with healthcare regulations and industry guidelines in all marketing activities.

Qualifications:

• Bachelor's degree in marketing, business administration, healthcare administration, or a related field. Master's degree is preferred.
• Proven experience (10+ years) in marketing, preferably within the healthcare industry or a related field, with a focus on surgical and specialty medicine services.
• Strong understanding of healthcare marketing principles and strategies, with knowledge of surgical services and specialty medicine.
• Experience developing and executing marketing campaigns across various channels, including digital marketing, print materials, events, and community outreach.
• Excellent strategic thinking and problem-solving skills, with the ability to translate business objectives into effective marketing strategies.
• Strong communication and collaboration skills, with the ability to work effectively with physicians, surgeons, and cross-functional teams.
• Exceptional project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
• Knowledge of healthcare regulations and compliance standards.
• Proficiency in marketing analytics tools and data-driven decision-making.
• Passion for the healthcare industry and a commitment to Texas Oncology's mission of providing compassionate cancer care.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations will be offered to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include ability to adjust focus. Requires vision and hearing corrected to normal range.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations will be offered to enable individuals with disabilities to perform the essential functions. Work is performed in an office environment. Involves frequent interaction with corporate and field staff, as well as external customers and contacts. Work may require some travel by air or automobile.