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Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period! For more information about our benefits, see below! We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."
Job Summary The Marketing Technology Leader drives efficiency and effectiveness in marketing by leveraging technology to automate tasks, optimize resources, and deliver actionable insights. This role enhances decision-making through ROI analysis, enabling strategic scaling of initiatives to maximize impact and cost efficiency. By utilizing advanced tools (e.g. LinkedIn) for targeted messaging, this leader refines customer acquisition and retention strategies to boost engagement and conversions. Focused on innovation, they ensure the marketing organization remains agile, competitive, and aligned with business objectives. Key Performance Indicators
Inbound strategies and technology roadmap built to drive a modern marketing team. Must be able to come in and be a change maker. Email growth in core success metrics engagement, retention, upsell, cross sell, winback Site growth in innovation of digital tools to drive self serve activities such as online bookings, changes, moving, etc Organic growth in NA via retention and win back activities Leveraging data insights that drive customer behaviors Goal setting and leadership across the team to elevate talent and develop team members
Key Relationships
Executive Leadership Team Functional teams (eg. Sales, Ops Finance, HR, IT, Marketing & Innovation, Legal, M&A etc) Key suppliers, partners and consultants Marketing & Innovations Teams
Principal Duties and Responsibilities Technology Understanding:
Advertising: advertising technology provides and way for you to access audiences that would otherwise be out of reach, e.g. leveraging technology to reach specific job titles in LinkedIn or via zoominfo Analytics: will be the cornerstone of your marketing technology stack, we will leverage data within and across multiple marketing technologies to drive acquisition, retention and winback in outbound and inbound channels Content Management: core to marketing abilities to sell products and / or provide value to the customer, delivering the right message at the right time, implementing an effective digital asset management system is key to extracting value from your branded content. CRM: integrated into the heart of the marketing program allows for scalable retention activities, test and learn, and driving Organic Growth and ROI into the business Social Media: leverages technology platforms to access multiple accounts, re-use and re-size content across different platforms
Campaign Management:
Developing and leading the implementation of marketing strategies and campaigns to drive Organic Growth for the business. Leverage data in transactional, behavioral and [promotions campaigns Build real time dashboards that drive reporting capabilities and ability to pivot in month to change the trajectory of the business in the inbound and outbound space
Leadership:
Lead a team of highly skilled digital experts, in outbound and inbound activities. Lead across the matrix of the company to ensure colleagues across functions understand the email and site roadmap. Set standards for data accuracy, technology implementation, and innovation. Hire, develop and training team to be leaders in the digital space Goal setting and execution essential for this team as they are pivotal to the digital experience our customers feel in NA Required Experience
10+ years experience in Marketing Technology or similar function. Strong leadership, influencing, and presentation skills are required. Strong executive presence and oral communication skills Deep knowledge of consumer-based marketing funnel, from awareness to advocacy Understanding of lead creation, development, nurturing, and management. Strong knowledge of marketing technology and go-to-market strategies. Strong understanding of consumer market research and how to apply it to strategy Superior data analytics capability. Statistical understanding a plus Must possess superior verbal and written communication skills. Business acumen - Ability to provide leadership and direction at a cross-functional leadership level Focus on consumer needs, market conditions, and competitive environment Excellent organizational skills with a heightened sense of attention to detail Strong interpersonal skills that allow for healthy internal and external relationships are a must.
Required Leadership Traits and Characteristics
Strong executive presence and ability to influence and engage with senior leadership Outstanding analytical and problem-solving abilities with a strong understanding of corporate marketing and influencing key financial performance indicators including content strategies, marketing and digital content. Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgment and a rigorous focus on the details
Formal Education, Qualifications or Training
Bachelor's Degree or equivalent in an Economics, Marketing, Technology or a related subject Master's Degree preferred Why Choose Us?
A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.
Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria. Click here to read more about our Total Rewards Program which includes:
Professional and Personal Growth
Multiple avenues to grow your career Training and development programs available Tuition Reimbursement benefits (for FT Colleagues)
Health and Wellness
Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
Savings and Retirement
Work-Life Balance
Vacation days & sick days Company-paid holidays & floating holidays A company mindset that prioritizes health, safety, and flexibility
We are looking for individuals who want to make a difference where our customers live and work. Is that you? This company is a Drug Free workplace. Rentokil is committed to complying with all Federal, State, and local laws related to the employment of qualified individuals with disabilities. Know Your Rights - Workplace Discrimination is Illegal Pay Transparency - Nondiscrimination Provision California residents click here to review your privacy rights. By applying to this position, you consent to receive an initial text message to collect your communication preferences. Message and data rates may apply. You can opt-out any time.
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Rentokil North America
life insurance, paid holidays, sick time, tuition reimbursement, 401(k), retirement plan
Nov 25, 2024