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Data Analyst, Digital Marketing (Remote)

Rentokil North America
life insurance, paid holidays, sick time, tuition reimbursement, 401(k), retirement plan
United States, Texas, Austin
Nov 20, 2024
Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period! For more information about our benefits, see below! We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet." Job Summary The purpose of this role is to monitor, track, and report on performance and KPI's for migration efforts, assist in providing customized support to assigned Rentokil Terminix brands and markets by collecting, organizing, and interpreting data. This role serves as a support link between the performance marketing, migration, product, teams with digital marketing analytics and data insights. This role will help identify pre and post integration performance and recommend strategies to increase reach and revenue for migrated markets and geographic regions across all marketing channels and functions as well as provide predictive analytics to improve pre-migration efforts to mitigate performance impacts. This individual will help connect internal stakeholders, agency contacts, and external partners to improve online visibility and conversion rates. Key Performance Indicators Drive traffic to all Rentokil Terminix online entities Increase online conversions with localized techniques Support performance marketing, product, and migration teams to meet branch, region, division, company, etc. goals Principal Duties and Responsibilities Monitor and audit branch local listings to increase online visibility and improve Google Search Profiles (SERP, GBP, etc.) Analyze branch reputation and create deployable reports to marketing, migration, and customer experience teams with clear actionable opportunities Remain up-to-date with industry trends and updates with search engine algorithm Execute plans to drive customers to website and engage in eCommerce experience Streamline reporting metrics to understand customer trends across multiple marketing channels and geographic regions Interpret marketing reports to help create action plans to assist marketing and field organizations Required Experience 3+ years of analytics experience required 1+ years of digital marketing experience preferred Knowledge of digital tools: GA4, google ads, google search console, Moz, BrightLocal, Power BI, Looker Studio Proven track record of collaboration to improve online visibility and engagement Demonstrated experience in BI data architecture, including ETL and APIs, and DW concepts Strong verbal and written communication skills Formal Education, Qualifications or Training Bachelor's degree in Marketing Analytics, a quantitative discipline, or similar experience Background in data science helpful but not required Experience using SQL/Python and/or R Required Leadership Traits and Characteristics Strategic Thinker Results Oriented Strong Communicator Collaborative Team Player Detail Oriented, Proactive Highly Adaptable Organized #LI-Remote Why Choose Us? A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives. Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria. Click here to read more about our Total Rewards Program which includes: Professional and Personal Growth Multiple avenues to grow your career Training and development programs available Tuition Reimbursement benefits (for FT Colleagues) Health and Wellness Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1 Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more Savings and Retirement 401(k) retirement plan with company-matching contributions Work-Life Balance Vacation days & sick days Company-paid holidays & floating holidays A company mindset that prioritizes health, safety, and flexibility We are looking for individuals who want to make a difference where our customers live and work. Is that you? This company is a Drug Free workplace. Rentokil is committed to complying with all Federal, State, and local laws related to the employment of qualified individuals with disabilities. Know Your Rights - Workplace Discrimination is Illegal Pay Transparency - Nondiscrimination Provision California residents click here to review your privacy rights. By applying to this position, you consent to receive an initial text message to collect your communication preferences. Message and data rates may apply. You can opt-out any time.