Regional Recruitment Marketing and Employer Brand Specialist
 Microsoft | |
 United States, Texas, Irving | |
| 7000 State Highway 161 (Show on map) | |
 Nov 20, 2024 | |
|
OverviewWe have an exciting new opportunity for an experienced Regional Recruitment Marketing and Employer Brand Specialist to join our expanding Talent Sourcing team. This role has a unique remit to develop and deliver a Recruitment Marketing Strategy for engineering and sales teams across the United States, Canada and Latin America. You will be the driving force in leveraging our employer brand to accelerate candidate attraction across the region for Microsoft. In this role, you will craft a compelling narrative and create content that highlights the benefits of working for Microsoft. You will work with global teams to develop a marketing strategy and deliver both paid and unpaid targeted campaigns to support functional and local recruitment activities. This work will include ensuring we maximize and leverage our overall Talent Acquisition channels, social media platforms, and technology to achieve a high return on investment. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesLead and orchestrate a regional organic social media strategy. Work closely with our central recruitment marketing and events teams, adhere to global standards, and derive data-driven insights on return on investment. Execute research to inform your content strategy (blogs, employee stories, email campaigns etc.), then design marketing campaigns to fully leverage these assets for candidate attraction. Create strategies and recommendations based on relevant data, and advise relevant stakeholders on which channels should be used to generate the greatest impact in a cost-optimized manner. Develop and nurture relationships with talent communities, and implement strategies to engage with potential candidates within these communities, fostering a sense of connection and interest in our organization, and utilize these efforts to convert interested individuals into active job applicants. Closely liaise, align, and partner with Subject Matter Experts (SMEs), agencies, global peers in similar roles, communications teams, finance, procurement, HR analytics, and other relevant stakeholders across the company. This includes defining and developing best practices and proof-of-concepts (POCs) to test innovative social and other marketing programs, as well as working to procurement budget for marketing activities and campaigns. | |